AI is Changing Sports Officiating: Introducing Bastat, the App That An…
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LITIV launches 'Bastat', an AI-based sports video analysis and sharing platform.
Proprietary technology for precise ball detection and tracking.
Patents registered in South Korea and the United States.
[Startup Morning Coffee] – On July 17th, NBN TV's "Startup Morning Coffee," a program that delivers daily news on the startup ecosystem, featured LITIV, the company behind the AI sports video analysis and sharing platform, 'Bastat'.
What is LITIV?
LITIV is the company operating the sports AI platform 'Bastat'. The service uses artificial intelligence to analyze footage from basketball games—whether filmed on-site or captured by CCTV—to generate game data and extract real-time highlights. Bastat is a data analysis solution designed to be easily accessible to everyone, from amateur clubs to professional teams.
LITIV is currently participating in a sports accelerator program as part of CNT Tech's 2024 Sports Industry Startup Support Project.
LITIV's Core Strategy
Through a business partnership with KT, LITIV is taking a unique approach to the market. The strategy involves installing cameras in basketball gyms, automatically analyzing and uploading the video data, and then bundling the sports service as a joint product with the telecommunications provider. This collaboration lowers the initial installation hurdles for venues.
LITIV's primary target customers are amateur, elite, and youth basketball teams. While the platform is currently focused on basketball, the company plans to expand its service offerings to other indoor sports, starting with futsal.
Expert Commentary
"After successful MVP testing in the Seoul National University Ivy League, LITIV is now expanding its services across the domestic market," commented Jeon Hwa-seong, the program's host. "Starting with basketball gives them a strong foundation to aim for global expansion. The key to their future success will be how many gyms they can equip with their system and how ubiquitous their service becomes."
[Summary provided by CNT Tech]
Source: NBN Media (https://www.nbntv.kr)
Published: July 17, 2024, 7:32 PM
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