This article is part of our "South Korea's AI Innovators" series, which profiles the leading companies in the nation's artificial intelligence sector. We aim to provide a comprehensive overview of the domestic AI landscape by highlighting innovators across various fields, including voice/text recognition, computer vision, autonomous driving, robotics, data analytics, fintech, and healthcare. The companies featured will also be included in our upcoming "Directory of South Korea's AI Companies," scheduled for publication later this year. [Editor's Note]

LITIV is a startup that has developed a service for analyzing and sharing sports performance based on footage from smartphones and action cameras. The company was founded in September 2020.

• Company: LITIV

• CEO: Jihun Kim

• Flagship Product: BASTAT, a sports video analysis and sharing platform

• Business Sector: Visual Intelligence

• Website: litiv.net

• Location: Maeheon-ro 8-gil, Seocho-gu, Seoul, South Korea

Core Service

In the world of sports, data is a critical asset. However, existing sports data analysis technology has been almost exclusively available to professional leagues. The vast majority of athletes worldwide—including youth and amateur players—have been left without access to these valuable insights.

The ‘BASTAT’ platform aims to change that. By leveraging artificial intelligence (AI), it offers an accessible and affordable sports data analysis and sharing solution for youth and amateur athletes. This requires sophisticated technology capable of accurately detecting and tracking both the ball and the players on the court.

LITIV has developed proprietary technology to precisely detect the ball, even when it appears very small in game footage. Furthermore, its advanced tracking system can accurately follow individual players even during intense, close-contact situations where players frequently overlap—a common challenge in team ball sports.

Competitive Edge

Obtaining performance data from one's own game footage has remained a significant challenge. Traditional sports data solutions are prohibitively expensive and difficult to access for the average person.

LITIV's BASTAT service breaks down these barriers, offering a video analysis tool that anyone, not just professional athletes, can use easily and affordably. A user simply records their game with a smartphone or a standard action camera and uploads the video through the BASTAT application to receive a detailed data analysis.

By eliminating the need for the specialized equipment and expert operators required by legacy solutions, the service can be offered at a minimal cost, reflecting only the expense of running the AI analysis. Users can watch and share highlight clips from their games and receive the same level of in-depth data analysis that was once reserved for the pros, tracking their performance over time.

Future Strategy

BASTAT is scheduled to launch in South Korea by the end of this year. The company plans to build its initial customer base by targeting university and adult basketball clubs, as well as youth basketball camps. A U.S. market expansion is planned for 2023.

While LITIV is launching BASTAT with a focus on basketball, the company has a clear roadmap to expand its service offerings to a wide variety of other team ball sports in the future.

By Sang-rok Cho (jsrok@chosunbiz.com)
Published Nov 01, 2022, 06:00 AM
Source: IT Chosun (https://it.chosun.com)

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